Spain’s presence in NATO and in the European Union has given the Spanish Armed Forces a key role in peace-keeping missions in areas of conflict. Presence in the Balkans, in Haiti, or, more recently, the spearheading of initiatives designed to foster tourist development in the part of South-East Asia affected by the Tsunami, are good examples of Spain’s growing presence on the international stage.

Spain’s disaster zone aid has been most frequently – but not exclusively – been directed towards Latin America, helping it to project the image of a country that is strong on solidarity and willing to take part in international cooperation.

The most stable asset in Spain’s international presence, however, is the Monarchy. The international prestige of this institution is firmly rooted in the role played by King Juan Carlos I in Spain’s political transition, a role which now continues through actions abroad. These tasks go hand in hand with the active support given by the Royal Family to charities, and artistic, cultural and sporting initiatives.

Crown Prince Felipe also plays a very important role and frequently travels abroad on behalf of the Royal Family. Special mention should be made of the Prince of Asturias Awards, which have been presented in the city of Oviedo every autumn since 1981. The Prince of Asturias Foundation has used these awards in such a way that the rest of the world sees Spain projecting messages of tolerance and solidarity, and fostering science and culture as driving forces for society. The awards have been given to Spanish figures who have helped improve Spain Brand’s standing abroad, such as Cela, Chillida or Fernando Alonso, and also others who have caused an international impact, such as the awards to Woody Allen, Menuhin and Rostropovich, to Stephen Hawking, Nelson Mandela, the United Nations High Commissioner for Refugees and Al Gore, to name a few.